JobsOhio: Business &
Talent Attraction
Greatness doesn’t just happen.
It takes guts. Vision. The instinct to go where others haven’t yet.
Places like … OHIO?
Out-of-state companies and talent don’t always see Ohio as a place where big, bold futures are built. JobsOhio tasked us to overturn outdated perceptions, encourage talent and business to consider relocating to the heart state and to prove that maybe Ohio isn’t as “Ohio” as they might think.
All it took was the truth. Lead with a real and surprising stat and follow it up with a simple challenge, delivered with attitude: “Your Move.” The music stylings of Kid Cudi was the cherry on top.
From video to photoshoot , we built assets, lines and ideas to disrupt the economic development space.
Let’s say, people noticed.
The Impact?